Monday, October 17, 2011

Fashion Merchandising





hile virtually no human on this earth can claim that they have never heard of fashion design, very few know of the concept of merchandising. It is one of those things that affects everybody, but is seldom pointed out. A dictionary-style definition of merchandising is the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising. In other words, it is the strategic way in which a product is exposed to its potential buyers. Without intuitive merchandising, even the most exceptional work in fashion design is almost useless.

Fashion merchandising school is an ideal option for those that think they have what it takes to succeed in the fast-paced fashion industry. At a fashion merchandising school, students can learn all of the techniques of sales, promotion, merchandise marketing and advertising in the nurturing environment of a classroom. Merchandising schools also provide opportunities for exposure to top designers, advertising executives and professors who have had ample experience in the fashion industry. Additionally, attending a school gives you an opportunity to really learn without the immediate pressure of the working world of fashion as a distraction


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