The story of the best known and first-ever plus size clothing retailer, RedCats USA, known until 2004 as Brylane, is the story of a young Lithuanian immigrant, Lena Bryant, who in 1901 started the firm. Bryant's husband died leaving her financially destitute. From money acquired with the sale of her diamond earrings, Bryant bought a sewing machine and started her dressing making business. Her plus size clothing beginnings was in the design and creation of wedding gowns. They she had an inspiration that resulted in her much lauded "number five" maternity tea dress. This instant success was the start of the biggest plus size catalog firm in the industry.
No comments:
Post a Comment